Jennifer brings 20 years of marketing research experience to her consulting role at Praxis. She has held executive positions at some of the leading public opinion and market research firms in the country and is regularly called upon to provide professional consulting services for clients spanning a wide range of sectors.
Jennifer has extensive knowledge of all stages of research design and specializes in conducting research using a variety of advanced analytics. She takes a strategic approach to research design and builds customized research plans specific to an organizations’ needs that yield actionable results and provide strategic direction.
Jennifer is a graduate of Queen’s University (Bachelor of Arts Honours, Mathematics and Psychology) and holds a Master of Business Administration from McMaster University, specializing in Strategic Marketing.